Elegance Until Eternity
As the beauty economy and the self-pleasing economy continue to grow, “become younger through beauty industry” has become a trend. Faced with consumption upgrading, clientele iteration and changes in women consumer psychology, how to make beauty clubs grasp the market, so as to promote actual transformation rate has become a key issue when exploring the design of beauty industry spaces.
Throughout the current design market, such hot words like venue experience, space aesthetics, atmosphere, immersion-style, and artistry always dominate the industry’s cognition. However, what’s the underlying logic behind them?
In the design of Glass Palace Spa, MOSOM DESIGN with a focus on researching “new aesthetic power” has emerged from design itself. It centers on spatial aesthetics and scenario emotions & brand operation under the strategic thinking of “space is brand, scene is marketing”, with efforts made to create a complex quality space that unifies aesthetics, emotional value and commercial integration. As it said, “diversified changes, elegance until eternity. In this case, it not only designs a store, but to break away from the single style constraint. Amid the construction of a true “brand marketing venue”, work is done to achieve the potential effect of promotion without sales by the guidance and resonance of immersion-style spatial emotions.
Trees Under The Moon Atmosphere Extension
空间氛围感， 链接精神共鸣， 触及用户情绪锚点，
experience economy, purpose-centered consumption has turned into surprise-style experience, while atmospheric landscaping has become a vivid way to express brand connotation.” Roaming here, the moonlit tree, wabi-sabi dead wood and green moss paint a tranquil and poetic picture of the East. For commercial transformation, this is the way to convey emotions via scenes and an invisible brand appeal.
The leisure area is exquisitely designed to meet the high standards of function, taste, aesthetics and spirit of targeted clients. The appropriate oriental charm, combined with soft light and delicate, textured dark brown wood, make the room elegant, comfortable and tranquil.
Pave the way from the surface to the context. For MOSOM DESIGN, this specific venue atmosphere not only brings the relaxation, healing and spiritual enjoyment that consumers desire, but also gains the popularity behind it and achieve actual economic transformation in the process of building loyalty with the clients.
As the designer said, “The kind of scene the space becomes depends on the kind of experience to be created for the clients. We expect that this location will be able to truly address people’s unique emotional needs rather than simply be an outward display of excessive luxury. This is the key to increase intimacy and keep the stickiness of the beauty industry brand.”
Breaking through the fixed rules with this logic, to deduce the form of space, the progression of rhythm and the beauty of each scene with emotional preset has become the designer’s greatest
consideration. The spatial scene is just as described in In Praise of Shadows, “under the dark and subtle shadows, everything is enveloped in a gentle warmth. A sense of “all things are divine” is born. It’s truly leisurely interest that is difficult to describe.”
“At the same time, we firmly believe that in shaping a good space, space will also shape the person. During the process, the purpose we hidden in the design is to stimulate the psychological change of each customer who enters it, linking the consumer behaviour in the midst of touching atmosphere and the perception.”
Refining life with art
“To become beautiful and younger via maintenance is just the surface of the beauty club. Going back inwards, its essence comes from the pursuit of a healthy and advanced lifestyle.” Here, both the contemporary oriental mood and the material expressions refined in detail are designed to create a quality life that matches the clients’. Beneath this, the meaning of art is to break through the surface to form a resonance born of life.
Faced with the grille, textured wall and soft light, people will be instantly wrapped up in the sense of comfort and ease released by the Spa space. ” In the creation of lifestyles, experience and feeling as the non-negligible force are always influencing people’s decisions and striking at the heart.”
What you see are floating layers of light and shadow, what you feel are softness and relaxation, and what you smell is the aroma of essential oils wafting from nose. In the creation of the environment, all the design strive to mobilize visitor’s senses and deliver immersive experience, in a way with infinite sense of intimacy.
Lying on a comfortable bed, one’s body will relax as much as possible. A simple, elegantly coloured art print hangs on the wall, making the ensuing image simple and advanced.
In the hustle and bustle of the city, this place is like an island where life is at rest. It’s such simple and elegant objects like carbon grey walls, dark brown woods and waving candlelight that convey the true state of life and make people mentally relaxing.
In the hazy and dim environment, a flowing sense of time will be radiated by the shimmering candlelight and sculpted crystals, when following the gorgeous glazed light and shadow. Therefore, an artistic mood is created and emotions evoked.
· 设计后记 ·
How to respond to clients’ needs? This is a question that all designers need to think about. Based on a precise analysis of the market, the people and the space, MOSOM DESIGN has its own insight on this question. In the new consumer era, the method is simple and straightforward – to understand the emotions of the experiencer, create specific scenarios and activate brand values.
As in the Glass Palace Spa, MOSOM DESIGN returns to the front-end strategy of “space is brand, scene is marketing”, and regards space as a touch point for sales behaviour. With a diverse and elegant artistic approach, it creates an aesthetic that goes beyond that, transforming the creation of space into an interpretation of the user’s psychology, physical and mental experience and lifestyle. In the end, under the premise of commercial penetration and cost control, the place serves as a healing coordinate of life aesthetics, deeply moving the consumers and driving the actual profit transformation.
• PROJECT INFORMATION
Project Name: Glass Palace Spa Project Address: Guangzhou, China Project Area: 320㎡
Design firm: MOSOM DESIGN Design Director: Zhongchen Jin
Design team: Xiu Ting, Guo Shihao, Cui Cui Photography: Hanmo Vision
Founded in Shenzhen by the famous designer Mr. Zhongchen Jin with a global outlook, MOSOM DESIGN specializes in researching “new aesthetic power”. Engaged in the professional design of beauty clubs,luxury housing and offices, it strives to provide clients with integrated solutions like business consultant in beauty industry, space design, lighting design and soft decoration design.
多年来，基于对泛美业的全方位深入洞察、研究与实践，MOSOM墨森设计提出“多元趋变，优雅永恒”的核心理念，发挥“空间即品牌，场景即营销”的前端策略思维，聚焦商业的高频认知与高效变现，为设计之外的附加值而不断创造。在设计中，我们横向考量客户的投入成本与回报周期，纵深剖析建筑结构、材质美学、业态逻辑、商业坪效、品牌运营等因素，将空间从严密的整体拆解为有机的个体，整合上下游资源并有效缩短从概念设计到商业落地之间的节点，促进回报效率与商业产值的最大化，最终呈现出功能、美学与情感价值统一的复合态空间精品 —— 风格多元、气质优雅。
Over the years, based on the all-round in-depth insight, research and practice of pan-beauty industry, MOSOM DESIGN has put forward the core concept of “diversified change, elegance until eternity”, and given play to the front-end strategy thinking of “space is brand, scene is marketing” with a focus on the high-frequency cognition and efficient realization of business. With these efforts, the value-added beyond design is constantly being created. In the design, we consider the input cost and return cycle of clients horizontally, while analyzing architectural structure, material aesthetics, business logic, commercial economic benefits and brand operation vertically. Efforts have been made to turn a strict whole into organic units, integrate upstream and downstream resources and effectively shorten the nod from conceptual design to commercial landing. This is how we maximize return efficiency and business output value, finally presenting a quality complex space that combine function, aesthetics and emotional value — with diversified styles and elegant demeanor.
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